Every organization in the world has it's symbol and an amazing number of them are instantly recognizable world-wide. The red
and yellow K, the three-pointed star, and the red cross mean Kodak, Mercedes and International Red Cross to nearly everyone.
Whether it is a neighborhood boutique or a Fortune 500 company, the basics remain the same: it must be flexible enough to
be used in a variety of applications, distinctive enough to stand out from the crowd, simple enough to be reproduced.
Paw Graphics has developed a logo/corporate identity program that simplifies the process. We call it Logo Direct; our
Logo Direct design service offers three complete logo identity packages to fit the needs and the budget of any type of company.